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Critique final projects.
Critique any TDC posters that need it.

Discuss exhibition dates and branding.

Due 4/7 (a week after our ‘official’ last class):
Submit a Course Process book (pdf). Include all your sketches, notes, mind maps, early versions, and final versions. This will allow you a chance to reflect on everything you’ve done and see how you’ve improved. Lay this out in indd, letter-size (portrait or landscape). Include a cover page with your name, name of course, spring 2015.

Name: First_Last_ProcessBk.pdf
1. Business Card
2. Setting Text (leave out variation 6 – drop cap with centered paragraph is my mistake!)
3. Book Cover: full spread, and mocked-up on book
4. Hand Lettered Quote: Original and Digitized
5. TDC Poster
6. Final Project

note: added our midterm w/ answers to the handouts page

Critique Posters

Lecture & Discussion: Designers Employing Experimental Type
Wim Crouwell: The New Alphabet (1967!)
David Carson: Raygun Magazine, Wingdings interview
Jonathan Barnbrook: Mason Typeface, Bowie Album
Paula Scher: Public TheaterEnvironmental Design, Handmade Maps
Ed Fella: Posters, signage photographs
Stefan Sagmeister: Work, Famous AIGA poster
Gail Anderson: Decorative Typography
Stephen Doyle: 3d work

Roundtable discussion: final project ideas
-expand on project you’ve done
-marketing campaign: cross-platform
-type-driven logo/wordmark
-editorial spread: grid-based
other?

Homework:
Revise Poster: Finalize! Bring printout and upload pdf
Decide on format for your final expressive type project!

Critique any final book covers
Critique hand lettered quotes

Discuss: Grids
via thinking with type (you’ll be reading this for homework too)

Discuss: Mixing Typefaces
Digital tools:
Fontbureau (compatible fonts)
Fontshop (fontlists)
Tips for Combining Typefaces via Adobe
Combining Fonts via HF

Introduce Next Project: 
TDC Event Poster (PDF)
Poster Examples (PDF lecture)

Homework:
Create version 1 of your event poster!
Read:
p. 152-203, Thinking with Type (Grids)
Check out this poster design case study from Chronicle books

Critique book covers!

Introduce our next area of focus: hand lettering

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Lecture: Hand Lettering
handouts: sample alphabets (PDF)
hand lettering 101: project steps (PDF)

Homework
1. hand-lettered quote. upload two files to the dropbox: sketch and final vector version
2. revise book cover as needed.

Reference:
Doyald Young
Ken Barber
Jessica Hische
Jon Contino
Marian Bantjes
Louise Fili
Herb Lubalin
Annica Lydenberg
Chris Piasick
Jeff Rogers
Dana Tamaguchi

Agenda:
1) Critique of Book Covers using Type Manipulation
2) Overview of Calligraphy & Brush Script
demo & practice : Lettering, Calligraphy, Brush Script

Calligraphy Resources
Roman Calligraphy Strokes (PDF)
Simple modern calligraphic Letterforms (PDF)
Calligraphy Practice Paper (Grids you can download)

In Class: Six Word Story (PDF) / Check out the SWSED website

Reading and Watching:
Ken Barber interview (via Ron)
NY Times magazine redesign (via Jessica)
Typeface Mechanics 101 from Frere-Jones (via Jessica)
A day in the life of Ivan Castro (brush script + nib pen blackletter + lettering)
Brush Pen Lettering (using the tool to create multiple styles)

Homework:
Book Cover Project (PDF): Full covers, back/front, and spine
continue to practice calligraphy and brush lettering!

 

Critique final business cards
Review typesetting homework

Introduce Project 3: Book Cover Design: lecture (PDF)

In-Class: modifying type lecture, and specs (PDF)

Links:
book cover archive

HOMEWORK:
Modifying Type in action:
Type out the title/author info for your book, and set this in a plain sans serif typeface, 72pt or larger. Using what you learnied from the modifying type exercize, manipulate the letterforms to reflect a concept/theme from the book.
Reading:
62-83, 132-147 Thinking with Type
Watching: Chip Kidd’s TED talk

Bring to the next class lettering tools of your choice! We’ll do a brush script demo, so if you have time get a brush marker:
Tombow is a good one.

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