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Critique final projects.
Critique any TDC posters that need it.

Discuss exhibition dates and branding.

Due 4/7 (a week after our ‘official’ last class):
Submit a Course Process book (pdf). Include all your sketches, notes, mind maps, early versions, and final versions. This will allow you a chance to reflect on everything you’ve done and see how you’ve improved. Lay this out in indd, letter-size (portrait or landscape). Include a cover page with your name, name of course, spring 2015.

Name: First_Last_ProcessBk.pdf
1. Business Card
2. Setting Text (leave out variation 6 – drop cap with centered paragraph is my mistake!)
3. Book Cover: full spread, and mocked-up on book
4. Hand Lettered Quote: Original and Digitized
5. TDC Poster
6. Final Project

note: added our midterm w/ answers to the handouts page


Critique Posters

Lecture & Discussion: Designers Employing Experimental Type
Wim Crouwell: The New Alphabet (1967!)
David Carson: Raygun Magazine, Wingdings interview
Jonathan Barnbrook: Mason Typeface, Bowie Album
Paula Scher: Public TheaterEnvironmental Design, Handmade Maps
Ed Fella: Posters, signage photographs
Stefan Sagmeister: Work, Famous AIGA poster
Gail Anderson: Decorative Typography
Stephen Doyle: 3d work

Roundtable discussion: final project ideas
-expand on project you’ve done
-marketing campaign: cross-platform
-type-driven logo/wordmark
-editorial spread: grid-based

Revise Poster: Finalize! Bring printout and upload pdf
Decide on format for your final expressive type project!

Critique any final book covers
Critique hand lettered quotes

Discuss: Grids
via thinking with type (you’ll be reading this for homework too)

Discuss: Mixing Typefaces
Digital tools:
Fontbureau (compatible fonts)
Fontshop (fontlists)
Tips for Combining Typefaces via Adobe
Combining Fonts via HF

Introduce Next Project: 
TDC Event Poster (PDF)
Poster Examples (PDF lecture)

Create version 1 of your event poster!
p. 152-203, Thinking with Type (Grids)
Check out this poster design case study from Chronicle books

Critique book covers!

Introduce our next area of focus: hand lettering


Lecture: Hand Lettering
handouts: sample alphabets (PDF)
hand lettering 101: project steps (PDF)

1. hand-lettered quote. upload two files to the dropbox: sketch and final vector version
2. revise book cover as needed.

Doyald Young
Ken Barber
Jessica Hische
Jon Contino
Marian Bantjes
Louise Fili
Herb Lubalin
Annica Lydenberg
Chris Piasick
Jeff Rogers
Dana Tamaguchi

1) Critique of Book Covers using Type Manipulation
2) Overview of Calligraphy & Brush Script
demo & practice : Lettering, Calligraphy, Brush Script

Calligraphy Resources
Roman Calligraphy Strokes (PDF)
Simple modern calligraphic Letterforms (PDF)
Calligraphy Practice Paper (Grids you can download)

In Class: Six Word Story (PDF) / Check out the SWSED website

Reading and Watching:
Ken Barber interview (via Ron)
NY Times magazine redesign (via Jessica)
Typeface Mechanics 101 from Frere-Jones (via Jessica)
A day in the life of Ivan Castro (brush script + nib pen blackletter + lettering)
Brush Pen Lettering (using the tool to create multiple styles)

Book Cover Project (PDF): Full covers, back/front, and spine
continue to practice calligraphy and brush lettering!


Critique final business cards
Review typesetting homework

Introduce Project 3: Book Cover Design: lecture (PDF)

In-Class: modifying type lecture, and specs (PDF)

book cover archive

Modifying Type in action:
Type out the title/author info for your book, and set this in a plain sans serif typeface, 72pt or larger. Using what you learnied from the modifying type exercize, manipulate the letterforms to reflect a concept/theme from the book.
62-83, 132-147 Thinking with Type
Watching: Chip Kidd’s TED talk

Bring to the next class lettering tools of your choice! We’ll do a brush script demo, so if you have time get a brush marker:
Tombow is a good one.